Digitizing sponsorChevrolet Division, General Motors Corporation
Promotional newsreels featuring a variety of Chevrolet-centric stories, including: heavy-duty trucks used in construction; St. Augustine, Florida, site of the oldest houses in America; old horseless carriage advertisements; a homemade streamlined house trailer in Guadalupe, California; auto interiors designed by new York jewelers; an Army convoy at Fort Sill, Oklahoma; and a Chihuahua dog standing in for a radiator ornament on a moving car in Grand Rapids, Michigan.
NEWLY DESIGNED TRUCKS IN INDUSTRY & ARMY HAULING BIG GUNS. OLDEST HOUSES IN AMERICA (ST. AUGUSTINE, FLORIDA). NEW YORK JEWELERS DISPLAY MOTORCAR INTERIOR DESIGNS. NEWEST RADIATOR ORNAMENT APPEARS IN GRAND RAPIDS, MICH.
Promotional newsreel sponsored by General Motors: Cement mixers at construction site; Truck hauling logs; Oldest house in U.S.; Horse-drawn carriage passing newspaper advertisment for turn-of-the-century automobiles; Streamlined car pulling travel trailer; Women modeling jewelry in back seat of car; Men talking in front seat of car (at oil drilling site); Army convoy traversing hilly fields and mud; Truck assembly line; Chihuahua as automobile hood ornament.
Title Card: "Chevrolet Leader News" superimposed over illustration of air horn.
Title Card: "USA" superimposed over cement mixer driving through construction site.
Cement (concrete) mixer turning into construction site; driving up ramp. Mixer parked beneath loading station. Workers emptying sacks of cement into mixer. VS mixer driving along busy street. Cement flowing from mixer (worker shovelling cement along shoot into foundation).
Truck, loaded with cut logs, driving through clearing in woods (2 workers prominent). Approaching truck laden with logs. CU (passing) truck laden with logs. Lumberjack wielding ax (collapses log pile). Worker operating saw mill. Truck, loaded with milled lumber, driving through clearing in woods (stacked timber and pine trees in BG).
Title Card: "St. Augustine, Florida" superimposed over ivy-covered building (sign indicating "Oldest House").
VS ivy-covered building (sign indicating "Oldest House"); automobile driving passed house. Horse-drawn carriage plodding along shady street. Car stopping beside house (American and Spanish flags waving); CU several people (wearing "gypsy" clothing) getting out of car.
Title Card: "The Horseless Carriage" superimposed over old "Saturday Evening Post"
Print advertisement for Rambler Touring Cars (Horseless Carriages) published in old issue of "Saturday Evening Post". Print advertisement for "Buffalo Tourneau Touring Car" (photograph very poor quality); CU photograph of four people riding in early-model touring automobile.
Title Card: "Quadalupe, California" superimposed over streamlined automobile pulling matching travel trailer.
Streamlined automobile pulling matching homemade streamlined travel trailer. MS door hatch opening; man stepping out; walking to trailer (windows are portholes); opening door (house in BG). 2 women exiting trailer. CU man, sitting in car, pulling down hatch. CU trailer being pulled along street (from rear)
Title Card: "New York City" superimposed over bustling street scene (pedestrians, double-decker buses, etc.)
CU spinning steering wheel (lined with cloth and filled with jewelry). Woman's bejeweled hands turning steering wheel. CU automobile door and handle; woman's bejeweled hand grabbing and turning handle; MS woman opening door; striking pose (in automobile showroom). CU 2 well-dressed women (sitting in back seat of car) admiring their own, and each others, jewelry (diamond bracelets, necklaces, rings, etc.)
Title Card: "Oklahoma City, Oklahoma" superimposed over oil field with drilling equipment.
Automobile pulling into work (drilling) site; driver (wearing suit and hat) getting out of car; approaching worker. CU worker (sitting and loafing on ledge) smoking cigar and looking upward (oblivious to man standing beside him); frustrated man talking to worker (worker doesn't respond); man slapping worker on knee; worker spitting; turning to face man; men straining to hear each other; man pointing sharply; both men walking o.s. 2 men approaching and getting into car. CU man getting into driver's seat (steering wheel prominent). VS 2 men talking (somewhat heatedly) in front seat of car (seen from back seat)
Title Card: "Fort Sill, Oklahoma" superimposed over convoy of trucks driving across rolling hills.
LS convoy (trucks) driving across rolling hills. VS army trucks, artillery, etc. navigating steep, muddy inclines and muddy streams (soldiers prominent). Artillery being towed from mud pit.
Truck assembly line (high shot); MS factory workers adjusting truck hood; working under hood. ECU inscription on truck indicating "U.S.C.C.C.". Trucks driving out of assembly plant.
Title Card: "Grand Rapids Michigan" superimposed over well-dressed couple and small boy walking toward automobile parked in driveway of suburban house.
Well-dressed couple and small boy walking toward automobile parked in driveway of suburban house (boy carrying chihuahua); man lifting boy to hood of car. CU boy (with man behind him), placing chihuahua as hood ormanent, pointing finger (admonishing it to behave); man placing tiny goggles on dog; man lifting boy from hood (they walk around car; dog obediently remains on hood). Car pulling from driveway (with dog as hood ornament). CU dog hood ornament on moving car (dog's ears flapping in wind).
Newsreels Concrete Cement Construction Mixers, Cement (concrete) Trucks Machinery Ramps Workers (construction) Streets Traffic Shovelling Foundations, Building Foremen Newsreels Trucks Logs Driving Transportation Forestry Trees, Pine Workers (lumberjacks) Lumberjacks Axes Tools Piles, Log Saw Mills Lumber Timber Pine Trees Environment Deforestation Wood Newsreels Ivy Buildings, Old "Oldest House" Signs Automobiles Carriages, Horse-Drawn Horse-Drawn Carriages Shade (shady street) Houses, Old Flags, American Flags, Spanish Gypsies TransportationCultureEthnicity Advertising, PrintRambler (Touring Cars)Horseless CarriagesSaturday Evening PostBuffalo Tourneau Touring CarTouring CarsCars, TouringPhotographsAutomobiles (early-model)Transportation
NewsreelsStreamlined Futuristic Automobiles Transportation Travel Trailers Trailers, Travel Hatches, Door Doors (hatches) Portholes Windows Towing Vacations Newsreels Steering Wheels Spinning (steering wheels) Jewelry Automobiles Transportation Consumerism Snobbery Doors, Automobile Handles (automobile doors) Posing (model) Showrooms, Automobile Back Seats Seats, Back Admiration Diamonds (bracelets) Bracelets, Diamond Necklaces Rings (jewelry) Newsreels Automobiles Transportation Construction Site Oil Drilling Site Workers (loafing) Smoking (cigar) Cigars (smoking) Obliviousness Frustration Conversations Ignoring Slapping (knee) Spitting Straining (to hear) Pointing (sharply) Seats, Driver's Steering Wheels Heatedly (discussions) Arguments Newsreels Convoys, Military Trucks, Military Driving Hills, RollingArmyArtillerySteepnessMuddyStreams, MuddySoldiersTowing (artillery)Military C.C.C.Civilian Conservation CorpsNew Deal TrucksNewsreelsFactories, TruckAssembly LinesManufacturingWorker (factory)Hoods, TruckDecalsTransportationGovernment NewsreelsCouplesBoysChildrenAutomobilesTransportationDrivewaysHouses, SuburbanDogsPetsAnimalsChihuahuasHoods (automobile)Ornaments, HoodPointing (finger)AdmonitionBehaviorGogglesFingers (pointing)Obedience (dog)Ears (dogs)Flapping (dog's ears)Wind AUTOMOBILES TRUCKS CHEVROLET ADVERTISING NEWSREELS ARMY GUNS WEAPONS ARTILLERY HISTORIC SITES HOUSES BUILDINGS STATES FLORIDA ST. AUGUSTINE HOMES JEWELERS DESIGN RADIATOR ORNAMENTS MICHIGAN GRAND RAPIDS FADS ODDITIES HUMOR DOGS ANIMAL STUNTS ANIMAL ABUSE CHIHUAHUAS
February 9, 2005 Subject:
O PETA, Where Art Thou?
More silly news lite from Chevrolet, including the wonder of self-mixing cement trucks; the controversy over which house in St. Augustine, Florida is the oldest house in America; more lame yux about old car ads; a bizarre-looking experimental car that looks like it may be Buckminster Fullers Dymaxion Car (or a rip-off thereof); jewelry inspired by auto design; a lame joke about car interiors that block out noise; military vehicles made by Chevrolet; and, in yet more animal abuse news, using a live Chihuahua as a hood ornament. The most interesting segments are the experimental car and the one just mentioned about the poor dog who is not only forced to be the first smashed in a crash, but must wear dorky-looking glasses as well. PETA, where were you back in the 30s?
Ratings: Camp/Humor Value: ****. Weirdness: ****. Historical Interest: ****. Overall Rating: ****.
First clip features feverish construction, with all sorts of lumber and cement being put on.... Chevrolet Vehicles!
We then go to another clip that reports on the oldest houses in the United States. Fairly standard stuff. Parking right beside it is a.. Chevrolet Vehicle!
Clip 3 is similar to one in an early film as we giggle at some older automobile advertisements.
Clip 4 features a weird vehicle. Nothing really more to say.
Clip 5 features rather unattractive models showing off jewelry. "New is the trasportation bracelet, perhaps worn when one wants to go places".. especially in...Chevrolet Vehicles!
We then see, in clip 6 army convoys going up and down.. in Chevrolet Vehicles! They're not really DOING anything, just going up and down..
In continuing with these film's bizarre insistance of putting animals in rather strange places, a chihuahua is placed on a... Chevrolet Vehicle! and USED AS A HOOD ORNAMENT! Why? Who knows? It sure looks cute though. (and stupidly inhumane)